Printing of game tickets

A method of printing a row of game tickets where the tickets define:

• a ticket substrate having a front surface;
• game information printed on the front surface of the ticket substrate;
• a game area defined on the front surface;
• game play data printed on the front surface in the game area;
• the game play data being covered by at least one covering scratch-off layer which can be removed to be exposed by a player;
• the method comprising:
• providing the substrate in a continuous strip;
• running the continuous strip through a printing line including a variable image printing system;
• on the printing line, printing onto the substrate in the continuous strip for each ticket of the row of tickets the game play data using the variable image printing system so that the game play data of each ticket is different from the game play data of at least some other tickets in the row;
• on the printing line, printing onto the substrate in the continuous strip for each ticket of the row of tickets the game information using the variable image printing system so that the game information of each ticket is different from the game information of at least some other tickets in the row;
• wherein the game information and the game play data on the tickets are varied such that for at least one particular ticket of the row of tickets variations in the game information of said particular ticket are correlated to variations in the game play data on said particular ticket;
• and controlling the variable image printing of the game information and the game play data of the tickets by a common control system of the printing line so that the game information and the game play data of each ticket are automatically correlated by the common control system;
• wherein a sequential series of the tickets is printed where the tickets of the series have the game information thereof tied together as a sequential theme.