Merchandise display hook with alarm

A display hook for displaying items of merchandise, the display hook comprising:

• at least one rod for supporting a plurality of items of merchandise;
• and
• an end assembly coupled to the at least one rod, the end assembly comprising an alarm mechanism configured to generate at least one alarming signal,
• wherein the end assembly is configured to detect removal of each item of merchandise, wherein the alarm mechanism is configured to not generate an alarming signal when at least a first item of merchandise is removed from the rod, and wherein the alarm mechanism is further configured to generate an alarming signal when at least a second item of merchandise has been removed from the rod within a predetermined period of time from the first item of merchandise being removed.

A method for protecting an item of merchandise from theft, the method comprising:

• detecting removal of at least a first item of merchandise from a rod;
• detecting removal of at least a second item of merchandise from the rod;
• and
• generating a first alarming signal when the second item of merchandise is removed from the rod within a predetermined period of time from the first item of merchandise being removed, wherein an alarming signal is not generated when the first item of merchandise is removed from the rod.