Product storage device with transparent LCD panel

A display system for a product storage device, the display system comprising:

• a transparent unit comprising a front panel, a rear panel, and a transparent LCD panel positioned between the front panel and the rear panel, wherein the transparent LCD panel is configured to present visual media content;
• a light guide positioned behind the transparent LCD panel;
• a lighting element positioned between the transparent LCD panel and the light guide, wherein the lighting element emits light in a direction away from the transparent LCD panel and toward the light guide;
• wherein the light guide is configured to transition between an opaque state in which the light guide provides reflected backlighting for the transparent LCD panel and a transparent state in which the light guide allows products within the product storage device to be viewed through the transparent LCD panel;
• and
• a controller configured to control the visual media content presented via the transparent LCD panel.

A display system comprising:

• a transparent panel;
• a transparent LCD panel coupled to the transparent panel and configured to present visual media content;
• a light guide positioned behind the transparent LCD panel and configured to transition between a transparent state and an opaque state;
• a lighting element positioned between the transparent LCD panel and the light guide, wherein the lighting element emits light in a direction away from the transparent LCD panel and toward the light guide;
• and
• a controller configured to control the visual media content presented via the transparent LCD panel and to cause the light guide to transition between the transparent state and the opaque state, wherein the controller coordinates presentation of the visual media content via the transparent LCD panel with a state of the light guide.