Systems and methods for processing consumer information for targeted marketing applications

A system for enabling sharing of consumer data across entities, comprising:

• a system comprising one or more computing devices, the system configured to:
• receive, from a requesting partner entity, a request for consumer data, the request triggered by reading of a cookie in an application executed on a computing device in communication with the requesting partner entity, wherein the requesting partner entity comprises a retailer requesting information regarding an individual using the computing device and/or the computing device, wherein the cookie includes:
• a unique identifier associated with the individual, the unique identifier associated with consumer data elements associated with the individual and/or the computing device
• in response to the request from the requesting partner entity,
• accessing, by the computing system, from a repository of consumer information, a consumer data structure comprising a plurality of unique consumer identifiers and associations between unique consumer identifiers and corresponding data elements associated with respective individuals and/or the computing devices;
• identifying the unique identifier received from the requesting partner entity in the consumer data structure;
• and
• identifying consumer data elements associated with the unique identifier in the consumer data structure, the consumer data elements including at least:
• a first consumer data element provided by a first partner entity that has determined the first consumer data element indicating one or more attributes associated with the individual in response to interactions of the first partner entity with the individual, and
• a second consumer data element provided by a second partner entity that has determined the second consumer data element indicating one or more attributes associated with the individual in response to interactions of the second partner entity with the individual,
• wherein the first consumer data element is not known to the second partner entity;
• accessing access restriction information associated with respective consumer data elements, the access restriction information indicating at least:
• a first one or more authorized partner entities which are allowed access to the first consumer data element associated with the unique identifier received from the requesting partner entity, wherein the first one or more authorized partner entities are provided by the first partner entity that provided the first consumer data element;
• and
• a second one or more authorized partner entities which are allowed access to the second consumer data element associated with the unique identifier received from the requesting partner entity, wherein the second one or more authorized partner entities are provided by the second partner entity that provided the second consumer data element;
• determining one or more of the consumer data elements associated with the unique identifier that are associated with access restriction information indicating that the requesting partner entity is authorized to access the respective consumer data element;
• generating a consumer data package for electronic communication to the requesting partner entity, the consumer data package including the one or more determined consumer data elements that the requesting partner entity is determined to be authorized to access;
• and
• transmitting the consumer data package to the requesting partner entity in substantially real-time from receipt of the request such that the requesting partner entity can use the consumer data package to customize interaction with the individual.

Non-transitory computer storage which stores executable program instructions that direct a computing system comprising one or more computing devices to perform a process that comprises:

• receiving, from a requesting partner entity, a request for data associated with an individual, wherein the request includes a unique shared identifier associated with the individual and/or a computing device in communication with the requesting partner entity, wherein the requesting partner entity comprises a retailer requesting information regarding the individual using the computing device and/or the computing device;
• accessing, using the unique shared identifier included in the request, from a repository of consumer information, a consumer data structure comprising a plurality of unique consumer identifiers and associations between unique consumer identifiers and corresponding data elements associated with respective individuals and/or the computing devices;
• identifying the unique identifier received from the requesting partner entity in the consumer data structure;
• identifying consumer data elements associated with the unique identifier in the consumer data structure, the consumer data elements including at least:
• a first consumer data element provided by a first partner entity that has determined the first consumer data element indicating one or more attributes associated with the individual in response to interactions of the first partner entity with the individual, and
• a second consumer data element provided by a second partner entity that has determined the second consumer data element indicating one or more attributes associated with the individual in response to interactions of the second partner entity with the individual,
• wherein the first consumer data element is not known to the second partner entity;
• accessing access restriction information associated with respective consumer data elements, the access restriction information indicating at least:
• a first one or more authorized partner entities which are allowed access to the first consumer data element associated with the unique identifier received from the requesting partner entity, wherein the first one or more authorized partner entities are provided by the first partner entity that provided the first consumer data element;
• a second one or more authorized partner entities which are allowed access to the second consumer data element associated with the unique identifier received from the requesting partner entity, wherein the second one or more authorized partner entities are provided by the second partner entity that provided the second consumer data element;
• determining one or more of the consumer data elements associated with the unique identifier that are associated with access restriction information indicating that the requesting partner entity is authorized to access the respective consumer data element;
• generating a consumer data package for electronic communication to the requesting partner entity, the consumer data package including the one or more determined consumer data elements that the requesting partner entity is determined to be authorized to access;
• and
• transmitting the consumer data package to the requesting partner entity in substantially real-time from receipt of the request such that the requesting partner entity can use the consumer data package to customize interaction with the individual.