Robotic smart sign system and methods

A robotic sign network comprising a plurality of robotic signs, wherein each sign comprises:

• a. a sign post;
• b. an arm movably attached to the sign post, the arm having a positioning apparatus configured to allow the arm to rotate independently and contiguously around the sign post, the arm having at least one face comprising an electronic display configured to present display items;
• and
• c. a wireless communication element configured to receive display item information from a remote administration application, the display item information comprising a direction and a description;
• wherein upon presenting a display item, the arm rotates to indicate the direction or the location of another robotic sign in the network and displays the description.

A computer-implemented system comprising:

• a. a digital processing device comprising an operating system configured to perform executable instructions and a memory;
• b. a computer program including instructions executable by the digital processing device to create an administrative application comprising:
• i. a software module configured to present an interface allowing an administrative user to configure display items for one or more robotic signs, each display item comprising a location and description;
• wherein each display item is presented on a display on a rotating arm of a robotic sign, the arm rotating to indicate the direction of the location and displaying the description;
• ii. a software module configured to present an interface allowing the administrative user to view a calendar-based schedule of display items;
• and
• iii. a software module configured to present analytics data pertaining to the presentation of the display items by the one or more robotic signs.

An advertising system comprising:

• a. a robotic sign comprising:
• a sign post;
• an arm movably attached to the sign post, the arm having a positioning apparatus configured to allow the arm to rotate independently and contiguously around the sign post, the arm having at least one face comprising an electronic display configured to present display items;
• and a wireless communication element configured to:
• detect a unique wireless signal from a device associated with a consumer near the sign;
• and receive display item information from a remote administration application, the display item information comprising:
• a location and an advertisement;
• wherein upon presenting a display item, an arm rotates to indicate the direction of the location and displays the advertisement;
• b. a digital processing device provided with instructions executable by the digital processing device to create an administrative application comprising:
• a software module configured to present an interface allowing an administrative user to remotely configure display items for the robotic sign;
• and a software module configured to present analytics data pertaining to the presentation of the display items by the robotic sign and consumer conversion data;
• and
• c. a conversion tracking device located near the subject of the advertisement at the location, the device configured to detect the unique wireless signal and report consumer conversion information to the administrative application.

An system comprising:

• a. a robotic sign comprising:
• a sign post;
• an arm movably attached to the sign post, the arm having a positioning apparatus configured to allow the arm to rotate independently and contiguously around the sign post, the arm having at least one face comprising an electronic display configured to present display items;
• and a wireless communication element configured to:
• detect a unique wireless signal from a device associated with a consumer near the sign;
• and receive display item information from a remote administration application, the display item information comprising:
• a location and a description;
• wherein upon presenting a display item, an arm rotates to indicate the direction of the location and displays the description;
• b. a digital processing device provided with instructions executable by the digital processing device to create an administrative application comprising:
• a software module configured to present an interface allowing an administrative user to remotely configure display items for the robotic sign;
• and a software module configured to present analytics data pertaining to the presentation of the display items by the robotic sign and consumer tracking data;
• and
• c. a tracking device located near the subject of the advertisement at the location, the device configured to uniquely identify consumers and report consumer tracking information to the administrative application.