Customization of a vehicle

A system for vehicle customization including a first in-vehicle infotainment (IVI) system, comprising:

• at least one memory device having computer-executable instructions encoded thereon;
• and
• at least one processor functionally coupled to a memory device of the at least one memory device and configured, by at least a portion of the computer executable instructions,
• to access theme information indicative of a customization theme to be associated with an occupant of a vehicle, wherein the occupant to be either a driver or a passenger of the vehicle;
• to detect one or more venues at a location proximate and external to the vehicle associated with the customization theme based on data received from a sensor in the vehicle, including detecting one or more occupants of another vehicle using a second IVI system, wherein the one or more occupants are associated with the customization theme;
• to generate customization information indicative of a feature of the customization theme based on at least in part on the one or more venues;
• to configure a vehicle component to provide at least a portion of the customization theme;
• and
• to provide at least the portion of the customization information in response to operating the vehicle component.

A method for vehicle customization, comprising:

• acquiring, at a computing system comprising at least one processor and a first in-vehicle infotainment (IVI) system, information indicative of a context of a vehicle;
• determining, at the computing system, if a criterion for vehicular customization is satisfied;
• and
• in response to ascertaining that the criterion for vehicular customization is satisfied, performing operations comprising:
• accessing, at the computing system, theme information indicative of a customization theme to be associated with the context of the vehicle, wherein the context of the vehicle to be associated with either a driver or an occupant of the vehicle,
• detecting one or more venues at a location proximate and external to the vehicle associated with the customization theme based on data received from a sensor in the vehicle, including detecting one or more occupants of another vehicle using a second IVI system, wherein the one or more occupants are associated with the customization theme;
• generating, at the computing system, customization information indicative of a feature of the customization theme based at least on the one or more venues and the context of the vehicle,
• configuring a vehicle component to provide at least a portion of the customization theme, and
• providing at least a portion of the customization information in response to operating the vehicle component.

A computer-readable non-transitory medium encoded with computer-accessible instructions that, in response to execution, cause at least one processor to perform acts comprising:

• accessing, at a computing platform having at least one processor and a first in-vehicle infotainment (IVI) system, theme information indicative of a customization theme to be associated with an occupant of a vehicle, wherein the occupant to be either a driver or a passenger of the vehicle;
• detecting, at the computing platform, one or more venues at a location proximate and external to the vehicle associated with the customization theme based on data received from a sensor in the vehicle, including detecting one or more occupants of another vehicle using another IVI system, wherein the one or more occupants are associated with the customization theme;
• generating, at the computing platform, customization information indicative of a feature of the customization theme based on at least in part on the one or more venues;
• and
• configuring, at the computing platform, a vehicle component to provide at least a portion of the customization theme.