Digital rights management in a mobile environment

A method, comprising:

• interpreting, a plurality of virtual-machine instructions of a virtual machine for detecting data representative of a mobile device's hardware identification information, resulting in a plurality of hardware instruction interpretations, the virtual machine executable on an application server that is separate from the mobile device;
• combining each of the plurality of hardware instruction interpretations forming a quasi-hardware mobile unique device identifier (UUID) based on properties of the virtual machine
• basing a unique encryption process on at least two factors:
• the UUID, and
• an understanding of what prior encryption process was used in a previous media delivery to the mobile device, the unique encryption process being different than the prior encryption process;
• encrypting by the computing device media using the unique encryption process;
• transferring by the computing device the encrypted media to the mobile device;
• and
• decrypting at the mobile device the media based, at least in part, on the mobile device's internal knowledge of the UUID.