Apparatus for applying indicia on web substrates

A contact printing system for printing X colors upon a web substrate having a machine direction and a cross-machine direction orthogonal and co-planar thereto, said contact printing system comprising:

• X-Y printing components where X and Y are whole numbers, 0<Y<X, and X>1, each of said printing components comprising a gravure cylinder having a plurality of discrete gravure cells disposed within a surface thereof and each having a defined position relative to said machine and/or cross-machine directions upon said surface, and at least one fluid disposed internally thereto;
• a first portion of a first of said at least one fluid being displaceable into a first portion of gravure cells of said plurality of discrete gravure cells from at least one channel extending from a position external to said gravure cylinder;
• a second portion of said first of said at least one fluid being displaceable into a second portion of gravure cells of said plurality of discrete gravure cells from said at least one channel;
• wherein a first and second portion of said at least one channel supplies said first and second portions of said first of said at least one fluid to each of said first and second portions of gravure cells, respectively;
• wherein said gravure cylinder, including said at least one channel and said plurality of discrete cells, is formed such that said gravure cylinder has a unibody construction;
• and,
• wherein there are no moving parts interior to said gravure cylinder.