Lifecycle marketing object oriented system and method

A server for providing remote users a Lifecycle marketing system based on information in a data store of the customer enterprise, said server comprising:

• a database storing customer enterprise data;
• query software capable of accessing data in the data store;
• and
• lifecycle definition software accessing the database and capable of creating a life cycle framework based on information on contacts included in the data store;
• wherein the lifecycle definition software creates the life cycle framework for a contact by determining a profile score for the contact by comparing attributes of the contact to a plurality of attributes of an ideal profile, determining a level of engagement of the contact by comparing interactions with the contact to a plurality of interaction types, and mapping the profile score and the level of engagement to a plurality of stages through which contacts may advance in a relationship with the customer enterprise;
• wherein the lifecycle definition software includes a first user interaction module that enables a user to define the plurality of attributes of the ideal profile and, for each of the plurality of attributes, to assign a weighting factor to the attribute, the plurality of attributes and associated weighting factors being stored in the database as customer enterprise data.