Applicator device with a stripping means which is adjustable by way of a crumple zone

An applicator device (10) for storing and applying a substance (20) to be applied, in particular a cosmetic product, wherein the applicator device comprises:

• a container (30) which is open at at least one end and which can accommodate the substance to be applied, having a container opening (32), an applicator implement (40) having an applicator element (42), an adjustable stripping means (50) for at least a part of the applicator implement, which is arranged at least partially in the region of the container opening, and an adjusting device for the stripping means by means of which the stripping action of the stripping means can be altered,
• wherein the adjusting device (70) is formed by an actuating means (60) which is arranged movably with respect to the stripping means and which can reversibly change the stripping means, wherein the position of the actuating means is adjustable with respect to the stripping means by way of the adjusting device, and a crumple zone (34) of the container, by means of which the length of the container can be reversibly changed in the longitudinal direction, wherein the position of the actuating means is adjustable with respect to the stripping means by means of the change in length, the stripping means (50) comprises a stripping element in the form of a flexible and/or elastically deformable disc-shaped diaphragm having at least one central bore as at least one stripping opening, and the adjusting device for the stripping means (50) is adapted to reversibly deform the diaphragm by way of the actuating means (60) in a direction substantially perpendicular to the stripping opening, wherein the cross-section of the at least one stripping opening is correspondingly adjustable.