Methods and apparatuses to track information via passing information during telephonic call process

A non-transitory, computer-readable storage medium storing instructions which, when executed by a computing device, cause the computing device to:

• submit a query for a listing over a data communication network to a server;
• receive the listing over the data communication network from the server, the listing embedded with information including first information identifying the query used to identify the listing, wherein the first information identifying the query comprises one or more of a search criterion and/or an identification of an advertisement;
• process a user request for a telephonic connection to an advertiser identified in the listing;
• and
• responsive to the user request, cause association of the first information identifying the query used to identify the listing and second information identifying one or more circumstances related to the query with the telephonic connection to the advertiser, the causing comprising:
• providing the first information identifying the query used to identify the listing and the second information identifying one or more circumstances related to the query in a message transmitted to a connection server over the data communication network during establishing the telephonic connection between the telephonic apparatus and the advertiser identified in the listing, wherein the connection server associates the telephonic connection with the query used to identify the listing and the one or more circumstances related to the query based at least in part on the first information and the second information received during the establishment of the telephonic connection;
• wherein the second information identifying the one or more circumstances related to the query indicates one or more of a hierarchy of directories processed prior to the submitting the query for the listing, a predefined query, a link to the listing, a time related to the query, and/or a location related to the query;
• and
• wherein the telephonic connection is based at least in part on a telephonic reference, the telephonic reference comprising encrypted information, the encrypted information comprising at least some of the first information identifying the query and at least some of second information identifying one or more circumstances related to the query.

A telephonic apparatus, comprising:

• a processor;
• a network interface configured to submit a query over a data communication network to a server and to receive from the server a listing with embedded information including first information identifying the query used to identify the listing, wherein the first information identifying the query comprises one or more of a search criterion and/or an identification of an advertisement;
• and
• a call module executed by the processor and coupled to the network interface, the call module configured to:
• process a user request for a telephonic connection to an advertiser identified in the listing;
• and
• responsive to the user request, cause association of the first information identifying the query used to identify the listing and second information identifying one or more circumstances related to the query with the telephonic connection to the advertiser, the causing comprising:
• providing the first information identifying the query used to identify the listing and the second information identifying one or more circumstances related to the query in a message sent over the data communication network to establish the telephonic connection between the telephonic apparatus and the advertiser identified in the listing, wherein the connection server associates the telephonic connection with the query used to identify the listing and the one or more circumstances related to the query based at least in part on the first information and the second information received during the establishing of the telephonic connection;
• wherein the second information identifying the one or more circumstances related to the query indicates one or more of a hierarchy of directories processed prior to the submitting the query for the listing, a predefined query, a link to the listing, a time related to the query, and/or a location related to the query;
• and
• wherein the telephonic connection is based at least in part on a telephonic reference, the telephonic reference comprising encrypted information, the encrypted information comprising at least some of the first information identifying the query and at least some of second information identifying one or more circumstances related to the query.

A method, comprising:

• responsive to a query received over a data communication network, providing, by a computing device and via the communication network, a listing with embedded information including first information identifying the query used to identify the listing for presentation on a telephonic apparatus to provide a telephonic connection from the telephonic apparatus, wherein the first information identifying the query comprises one or more of a search criterion and/or an identification of an advertisement;
• receiving, by the computing device and via the communication network, a message from the telephonic apparatus during establishing of the telephonic connection, the message including the first information identifying the query used to identify the listing and the second information identifying one or more circumstances related to the query;
• extracting, by the computing device, from the message the information identifying the query used to identify the listing;
• and
• associating, by the computing device, the telephonic connection with the query used to identify the listing and the one or more circumstances related to the query based at least in part on the first information and the second information;
• wherein the second information identifying the one or more circumstances related to the query indicates one or more of a hierarchy of directories processed prior to the submitting the query for the listing, a predefined query, a link to the listing, a time related to the query, and/or a location related to the query;
• and
• wherein the telephonic connection is based at least in part on a telephonic reference, the telephonic reference comprising encrypted information, the encrypted information comprising at least some of the first information identifying the query and at least some of second information identifying one or more circumstances related to the query.