Dynamic content delivery to network-enabled static display device

A computer-readable medium storing computer-executable instructions for performing a computer process to render a dynamic content presentation as a static image for display on a static display device, wherein the instructions comprise operations to:

• receive, at a proxy location, a request for the dynamic content presentation from the static display device pursuant to a proxy location identifier;
• transmit a configuration parameter of the static display device to a location of the dynamic content presentation, the location indicated by the proxy location identifier;
• retrieve the dynamic content presentation over a network from the location indicated by the proxy location identifier, the retrieved dynamic content presentation being a customized version of the dynamic content presentation optimized to meet the configuration parameter;
• transform the dynamic content presentation into the static image;
• and
• transmitting an RSS feed in the form of an XML file listing proxy URL paths and a schedule instructing the static display device when to update an image from a particular proxy location identifier.

A method of rendering a dynamic content presentation on a static display device, comprising:

• receiving, at a proxy location, a request for the dynamic content presentation from a frame service pursuant to a proxy location identifier;
• receiving, at a location of the dynamic content presentation indicated by the proxy location identifier, a configuration parameter of the static display device;
• customizing, at the location, the dynamic content presentation so that the dynamic content presentation, when retrieved, is optimized to meet the configuration parameter;
• retrieving the dynamic content presentation over a network from the location indicated by the proxy location identifier;
• transforming the dynamic content presentation into a static image;
• and
• transmitting the static image to the frame service for further transmission to the static display device.

A dynamic content delivery system, comprising:

• a processing section including one or more processors;
• a communications section operably connected to the processing section;
• and
• a storage section operably connected to the processing section and storing instructions configured, upon execution, to cause the one or more processors to:
• send, to a proxy location, via the communications section, a request for the dynamic content presentation from a static display device pursuant to a proxy location identifier;
• retrieve, via the communications section, the dynamic content presentation over a network from a location indicated by the proxy location identifier, the retrieved dynamic content presentation being a customized version of the dynamic content presentation optimized to meet a configuration parameter;
• translate the retrieved dynamic content presentation into a static image suitable for display by the static display device;
• and
• transmit, to the static display device, via the communication section, the static image and an RSS feed in the form of an XML file listing proxy URL paths and a schedule instructing the static display device when to update an image from a particular proxy location identifier.