High strength cosmetic logo construction

A method of manufacturing a computing device, comprising:

• forming an outer housing having an inner region and an opening through a wall thereof, wherein the opening has a shape in the form of a logo;
• placing a plurality of internal device components within the inner region of the outer housing;
• machining material away from a master plate formed from a single piece of metal to at least partially define a cosmetic logo insert;
• polishing a surface of the cosmetic logo insert;
• separating the cosmetic logo insert from the master plate;
• forming a coating on the polished surface of the cosmetic logo insert;
• and
• securing the cosmetic logo insert into the opening of the outer housing.

A computing device, comprising:

• a housing adapted to contain a plurality of internal device components therein, wherein the housing includes a wall having an outer surface and an inner surface, and defines a wall opening extending through the outer and inner surfaces of the wall;
• a housing insert formed from a single piece of metal, the housing insert comprising:
• a lower portion fitted within the wall opening to form a part of a completed overall housing for the computing device such that an external face of the lower portion cooperates with the outer surface of the housing to create a continuous surface across the outer surface of the housing, and
• an upper portion having a perimeter larger than a perimeter of the lower portion and being coupled directly to the inner surface of the wall.

A cosmetic logo insert suitable for use with a portable computing device, the cosmetic logo insert comprising:

• an upper portion defining a surface;
• a first lower portion protruding from the surface;
• and
• a second lower portion protruding from the surface proximate the first lower portion,
• wherein distal ends of the first and second lower portions cooperate to define a logo, and wherein the first and second lower portions of the cosmetic logo insert are adapted to fit within a first and a second opening defined by a housing of the portable computing device so that the distal ends of the first and second lower portions are arranged along an exterior surface of the housing.