Hybrid self illuminated and actively back lit signage for printed graphics

A hybrid front lit sign, comprising:

• a diffuser for providing diffusion in at least one direction;
• a graphic on the diffuser;
• a turning film having a first structured surface for redirecting light and a second surface opposite the first surface, wherein the turning film is on a side of the graphic opposite the diffuser and the first structured surface faces the graphic;
• a reflector on the second surface of the turning film;
• and
• an active backlight for actively backlighting the sign,
• wherein the turning film directs light via the first structured surface from in front of the sign toward a viewer of the graphic in order to passively illuminate the sign when the active backlight is off.