System and method of revealing sponsored and other items through mock reveals

A system for allocating items, to a user account balance associated with a user, that are to be revealed through an interactive media application, the system comprising:

• one or more physical processors programmed with computer program instructions that, when executed by the one or more physical processors, cause the one or more physical processors to:
• identify an item to be revealed to the user;
• allocate the item to the user account balance, wherein the user account balance includes a plurality of items allocated to the user;
• select the item from among the plurality of items to be revealed to the user;
• select the interactive media application from among a plurality of interactive media applications in which to reveal the item based on one or more parameters that specify a manner in which to reveal the item;
• transmit information that specifies a reveal of the item to the interactive media application;
• receive, back from the interactive media application, information indicating whether the item was revealed through the interactive media application;
• and
• update the user account balance based on the information received back from the interactive media application.

A computer implemented allocating items, to a user account balance associated with a user, that are to be revealed through an interactive media application, the method being implemented in a computer system having one or more physical processors programmed with computer program instructions that, when executed by the one or more physical processors, cause the computer system to perform the method, the method comprising:

• identifying, by the computer system, an item to be revealed to the user;
• allocating, by the computer system, the item to the user account balance, wherein the user account balance includes a plurality of items allocated to the user;
• selecting, by the computer system, the item from among the plurality of items to be revealed to the user;
• transmitting, by the computer system, information that specifies a reveal of the item to the interactive media application;
• receiving, by the computer system, back from the interactive media application, information indicating whether the item was revealed through the interactive media application;
• updating, by the computer system, the user account balance based on the information received back from the interactive media application;
• causing, by the computer system, a real-world wager to be placed on behalf of a user;
• obtaining, by the computer system, an outcome of the real-world wager;
• updating, by the computer system, a monetary value of the user account balance based on the outcome;
• and
• determining, by the computer system, at least a portion of the monetary value to be potentially revealed to the user through the interactive media application,
• wherein the information that specifies the reveal of the item also indicates the portion, and wherein the information received back from the interactive media application includes an amount of the portion that was actually revealed.