Order fulfillment system and method for printing products including individualized information

A method of printing a set of business cards comprising:

• receiving, by an order receiving computer system, an order for a set of business cards, the order comprising order data;
• storing the order data in an order data database;
• correlating at least a portion of an address of the stored order data with data in an advertising and marketing database to identify targeted information data;
• extracting order summary information data and individualized information data from the stored order data;
• providing the order summary information data, the individualized information data and the targeted information data to a printing system;
• printing the set of business cards comprising at least one summary card with the order summary information data, a plurality of business cards with the extracted individualized information data, and at least one promotional card based on the targeted information data;
• and
• assembling the set of business cards into a business card stack by strategically arranging the at least one summary card and the at least one promotional card relative to the plurality of business cards.

A method of printing a set of customized products comprising:

• receiving an order for customized products, wherein the order comprises order data and at least a portion of the order comprises a set of customized products;
• storing the order data in a database;
• correlating at least a portion of an address of the stored order data with data in an information database;
• extracting information from the order data to be printed on the customized products;
• printing the set of customized products, wherein the set of customized products comprises at least one summary item comprising at least a portion of the order data, a plurality of customized products comprising individualized information selected from the stored order data, and at least one promotional item comprising targeted information selected from the information database based at least in part on the correlating;
• and
• assembling the set of customized products by selectively arranging the at least one summary item and the at least one promotional item relative to the plurality of customized products.