System and method for measuring and improving the efficiency of social media campaigns
OwnerPaul Allard, Tom Liacasinventors
Life of this patent
Estimating the term…
Abstract
A system and method for measuring the efficiency of social media campaigns. The system collects searchable activity data of members of a social network and processes this data locally to extract interaction data happening on the profile page of the social media campaign on the social network. The interaction data is then weighed in accordance with its type. The system may also determine an effort score representing a monetary value of the profile page based on the volume of contribution by the owners of the social media campaign. The efficiency score may then be determined based on a relationship between the number of interactions, the weight associated with each interaction, and the effort score.
Claims18
A computer-implemented method for measuring an efficiency of a social media campaign (campaign) presented on a profile page on a social network, comprising:
- collecting searchable activity data which is publicly available on profile pages associated with members of the social network, from a remote server of the social network using a communication network;
- extracting, from the activity data, interaction data representing audience feedback on the campaign;
- assigning a weight to each interaction based on a type of the interaction;
- estimating an amount of money spent in developing the campaign based on the profile page of the campaign;
- determining an efficiency score of the campaign as a ratio between the amount of money and the sum of each interaction multiplied by its weight;
- presenting the efficiency score of the campaign on a display for viewing.
A system for measuring an efficiency of a social media campaign (campaign) presented on a profile page on a social network, comprising:
- an input adapted to collect searchable activity data which is publicly available on profile pages of members of the social network, from a remote server of the social network using a communication network;
- a memory for storing the collected activity data for processing;
- an intelligence module comprising a processor having access to computer readable instructions which when executed by the processor cause the processor to:
- extract, from the activity data, interaction data representing audience feedback on the campaign;
- assign a weight to each interaction based on a type of the interaction;
- estimate an amount of money spent in developing the campaign based on the profile page of the campaign;
- determine an efficiency score of the campaign as a ratio between the amount of money and the sum of each interaction multiplied by its weight;
- an output adapted to send the efficiency score to a remote user for displaying on a display device.
Dependencies are inferred from the claim text.