Converting traditional computer product licenses into cloud-based entitlements

A non-transitory computer-readable storage medium storing one or more application programs, which, when executed on a processor perform an operation, comprising:

• receiving a request to upgrade a computer product associated with entitlements stored on a particular device along with the computer product, wherein the request includes an identifier for the computer product;
• registering the product identifier with a customer account;
• identifying the entitlements stored onthe particular device;
• associating the entitlements with a pool of one or more entitlements associated with the customer account;
• and
• sending a callback module and an upgraded computer product to the particular device, wherein the callback module includes instructions for the particular device to register an installation of the upgraded computer product and authorize use of the upgraded computer product via the pool of entitlements.

A system, comprising:

• a processor;
• and
• a memory hosting an application, which, when executed on the processor, performs an operation comprising:
• receiving, by a license manager, a request to upgrade a computer product associated with entitlements stored on a particular device along with the computer product, wherein the request includes an identifier for the computer product,
• registering the product identifier with a customer account,
• identifying the entitlements stored on the particular device,
• associating the entitlements with a pool of one or more entitlements associated with the customer account, and
• sending a callback module and an upgraded computer product to the particular device, wherein the callback module includes instructions for the particular device to register an installation of the upgraded computer product and authorize use of the upgraded computer product via the pool of entitlements.