Dynamic user interface elements

A computer program product, the computer program product being embodied in a non-transient computer readable medium and comprising computer instructions for:

• determining a current context for a particular user using an application having a plurality of user interface elements, wherein the current context is based in part on a current locale of the particular user, a current attribute of the particular user, a current time, or a current date, the current context automatically and dynamically determined by the computer while the particular user uses the application;
• ranking the user interface elements based on the current context;
• and
• displaying one or more of the plurality of user interface elements based at least in part on the the ranking of user interface elements.

A system comprising:

• a processor;
• and
• a memory coupled with the processor, wherein the memory is configured to provide the processor with instructions which when executed cause the processor to:
• determine a current context for a particular user using an application having a plurality of user interface elements, wherein the current context is based in part on a current locale of the particular user, a current attribute of the particular user, a current time, or a current date, the current context automatically determined by the computer while the particular user uses the application;
• rank the user interface elements based on the current context;
• and
• display one or more of the plurality of user interface elements based at least in part on the ranking of user interface elements.