# US 9,038,537 B2 · Method and system for applying customer-specific labels to unprinted side of printed products > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 9,038,537 B2 - Document ID: US9038537B2 - Status: Granted - Kind: B2 - Application number: 13/099,356 - Filed: 2011-05-02 - Published: 2012-11-08 - Granted: 2015-05-26 - Earliest claimed: 2011-05-02 - Assignees: Vistaprint Schweiz GmbH - Applicants: James R. Aylward; Anthony A. Breen - Inventors: James R. Aylward; Anthony A. Breen - Web page: https://patentgrep.com/patent/US9038537B2 ## CPC - B41J 11/66: Applications of cutting devices - B41J 3/01: for special character, e.g. for Chinese characters or barcodes - B65B 61/20: for adding cards, coupons or other inserts to package contents (adding unpacking elements B65B61/18) - B41J: TYPEWRITERS; SELECTIVE PRINTING MECHANISMS, i.e. MECHANISMS PRINTING OTHERWISE THAN FROM A FORME; CORRECTION OF TYPOGRAPHICAL ERRORS - B65B: MACHINES, APPARATUS OR DEVICES FOR, OR METHODS OF, PACKAGING ARTICLES OR MATERIALS; UNPACKING (bundling and pressing devices for cigars A24C1/44; devices for tensioning and securing binders adapted to be supported by the article or articles to be bound B25B25/00; applying closure members to bottles, jars or similar containers B67B1/00-B67B6/00; concurrent cleaning, filling and closing of bottles B67C7/00; emptying bottles, jars, cans, casks, barrels or similar containers B67C9/00) ## Abstract Systems and methods for applying customer-specific labels to an unprinted or non-displayed side of printed products. ## Claims ### Claim 1 A method for producing a printed product and labeling an unprinted side of the printed product, comprising: receiving a first identifier, the first identifier corresponding to a customer's customized product design and associated with a customer order, the customer order identifying at least a shipping address; printing the customer's customized product design in a no-trim area on a first side of a substrate; printing the first identifier associated with the customer's customized product design on the substrate in an area outside the no-trim area; prior to trimming the area outside of the no-trim area away so that the remaining no-trim area of the substrate generates a finished product, scanning the first identifier and printing a corresponding label containing a second identifier, the second identifier associated with the customer order and comprising information from which the shipping address can be determined, and affixing the label to a different side of the substrate within the no-trim area of the printed design; and trimming the area outside of the no-trim area away so that the remaining no-trim area of the substrate generates a finished product containing the customer's customized product design on the first side of the substrate and the second identifier on the different side of the substrate. ### Claim 2 (depends on 1) The method of claim 1, wherein at least one of the first identifier and the second identifier is a barcode. ### Claim 3 (depends on 1) The method of claim 1, wherein the second identifier is identical to the first identifier. ### Claim 4 (depends on 1) The method of claim 1, wherein the first identifier and the second identifier are identical barcodes. ### Claim 5 (depends on 1) The method of claim 1, further comprising: scanning the second identifier; looking up the shipping address associated with the second identifier; generating a shipping address label containing the shipping address; packaging the customer's finished product into a package; and affixing the shipping address label to the package. ### Claim 6 (depends on 4) The method of claim 4, wherein the second identifier is identical to the first identifier. ### Claim 7 A labeling system for producing a printed product and labeling an unprinted side of the printed product, comprising a conveyance system which receives a printed substrate and conveys the printed substrate along a path, the printed substrate comprising a no-trim area printed on a first side of the substrate with a customer's printed design and a trim area outside of the no-trim area which is to be trimmed from the substrate so that the remaining no-trim area of the substrate generates a finished product, the trim area comprising a first identifier printed on the first side of the substrate, the first identifier associated with a customer's customized product design and associated with a customer order, the customer order associated with at least a shipping address; at least one scanner mounted along the conveyance path which scans the first identifier as the printed substrate is conveyed along the conveyance path; at least one labeler which generates a label based on the scanned first identifier, the label containing a second identifier associated with the customer order and comprising inform from which the shipping address can be determined, and applies it to the printed substrate within the no-trim area on a side different than the first side of the substrate; a controller which, based on the scanned first identifier, instructs the at least one labeler to generate the label to contain a second identifier associated with the customer order and comprising information from which the shipping address can be determined, and to apply the label to the non-trim area on the side different than the first side of the substrate on the product; and a trimming system which trims away the area outside of the no-trim area so that the remaining no-trim area of the substrate generates a finished product containing the customer's customized product design on the first side of the substrate and the second identifier on the different side of the substrate. ### Claim 8 (depends on 7) The system of claim 7, wherein the first identifier and the second identifier are identical. ### Claim 9 (depends on 7) The system of claim 7, further comprising: at least one label reader which reads the second identifier on the label of the finished product; a controller which determines a shipping address associated with the customer order associated with the read second identifier; and a shipping address label generator which receives the determined shipping address from the controller and prints a shipping address label containing the shipping address for affixation onto a package containing the finished product. ### Claim 10 (depends on 5) The method of claim 5, wherein the first identifier and the second identifier are identical barcodes. ### Claim 11 (depends on 7) The system of claim 7, wherein the first identifier and the second identifier are identical barcodes.