Multi-touch attribution model for valuing impressions and other online activities
AssigneeAggregate Knowledge, Inc.
InventorsMatthew David Curcio, Robert Lawrence Grzywinski, Benjamin Charles Linsay
Life of this patent
Estimating the term…
Abstract
To implement a multi-touch attribution model, a conversion event resulting from user activity is programmatically detected. A set of events that precede the conversion event is identified. Respective events of the set occur on respective websites. The conversion event is attributed to multiple websites of the respective websites.
Claims18
A method of valuing impressions over a network, the method being implemented by one or more processors and comprising:
- monitoring activity of a plurality of computer systems operated by a corresponding plurality of individuals;
- programmatically detecting a common conversion event from the monitored activity of two or more computer systems of the plurality of computer systems, resulting from user activity;
- programmatically analyzing activities performed by corresponding users on the two or more computer systems to identify a set of events that occur in the activities performed by each of the two or more computer systems which precede the common conversion event;
- and
- programmatically associating the common conversion event with a set of online resources that are relevant to the set of events.
A non-transitory computer-readable storage medium storing one or more programs configured to be executed by a computer system, the one or more programs comprising instructions to:
- monitor activity of a plurality of computer systems operated by a corresponding plurality of individuals;
- detect a common conversion event from the monitored activity of two or more computer systems of the plurality of computer systems, resulting from user activity;
- analyze activities performed by corresponding users on the two or more computer systems to identify a set of events that occur in the activities performed by each of the two or more computer systems which precede the common conversion event;
- and
- associate the common conversion event with a set of online resources that are relevant to the set of events.
Dependencies are inferred from the claim text.