Image display apparatus

An image display apparatus performing adjustment and setting of a function by selecting a predetermined menu item displayed on a display screen as part of menu functionality, comprising:

• a video signal processing unit receiving a video signal input from an outside thereof and processing the video signal into a signal capable of being displayed on said display screen;
• a memory unit storing a setting content of a menu item displayed as part of said menu functionality;
• and
• a control unit reading said setting content from said memory unit, and controlling said video signal processing unit to display said setting content on said display screen, wherein:
• said menu functionality includes a non-hierarchical first menu and a hierarchical second menu including a submenu, said first menu being accessible without making a selection in said hierarchical second menu;
• said first menu includes at least one defined menu item determined in advance and a user selection menu customizing said first menu, said user selection menu having a plurality of menu items in said second menu;
• and
• said control unit reads said setting content from said memory unit so that said first menu is first displayed including said at least one defined menu item and a user selection menu item of said user selection menu, and controls said video signal processing unit,
• wherein said control unit controls said video signal processing unit to display a drop-down menu including said plurality of menu items by selecting said user selection menu item in said first menu, and to display any menu item selected from the drop-down menu as a customized menu item in said first menu.