Web page application controls

A server for providing gesture based manipulation of presented content on a rendered web page through a client application, the server comprising:

• a memory;
• a processor coupled to the memory, the processor executing a web application providing a web page with a web page behavior enhancement (WPBE) control element to be rendered by the client application in conjunction with instructions stored in the memory, wherein the web application is configured to:
• enable a user to interact with a user interface associated with the web page through gesture input;
• upon detecting one of activation of the WPBE control element and selection of a portion of the presented content, present a web page behavior control (WPBC) menu displaying one or more applications for manipulating the presented content;
• present one or more actions to allow interactions with the web page, wherein the one or more action are determined based on one or more of capabilities of the web application, capabilities of the client application, a user preference associated with the web page, and a usage history associated with the web page;
• detect selection of an application from the WPBC menu through gesture input;
• activate the selected application for managing the presented content;
• transform a selected portion of the presented content to enable modification of the selected portion of the presented content directly on the web page with functionality of the selected application, wherein the presented content is manipulated through one or more of:
• customizing, analyzing, editing, selecting, moving, zooming, filtering, sorting, merging, and formatting of the presented content directly on the web page;
• and
• display the presented content in a separate user interface associated with the selected application to enable manipulation.

A computer-readable storage medium with instructions stored thereon for providing gesture based manipulation of presented spreadsheet content on a rendered web page, the instructions comprising:

• upon detecting one of:
• activation of an embedded web page behavior enhancement (WPBE) control element, selection of a portion of the presented spreadsheet content displayed on the rendered web page, and a unique gesture associated with the rendered web page through gesture input, automatically presenting a web page behavior control (WPBC) menu displaying one or more applications for managing the presented spreadsheet content displayed on the rendered web page;
• presenting one or more actions to allow interactions with the rendered web page, wherein the one or more actions are determined based on one or more of capabilities of a web application that presents the rendered web page, capabilities of a browser application that renders the rendered web page, a user preference associated with the rendered web page, and a usage history associated with the rendered web page;
• detecting selection of an application from the WPBC menu;
• enabling manipulation of the presented spreadsheet content through gesture input on one of the rendered web page and a separate user interface of the application selected from the WPBC menu;
• and
• transforming a selected portion of the presented spreadsheet content to enable modification of the selected portion of the presented spreadsheet content directly on the rendered web page with functionality of the selected application, wherein the presented spreadsheet content is manipulated through one or more of:
• customizing, analyzing, editing, selecting, moving, zooming, filtering, sorting, merging, and formatting of the presented spreadsheet content directly on the rendered web page.