Messaging system, a messenger server, a method and a computer program product

A messenger server for a web-based social community comprising a data transfer network to at least a sending client and to at least one receiving client, said messenger server being configured to:

• receive a message sharing request from said sending client with said at least one receiving device, said message comprising at least a link to web content, wherein said message is assigned an identification, and
• store tracking information relating to said at least one receiving client for the message,
• as a response to said message sharing request, the messenger server is further configured to share the message by:
• determining, by means of the tracking information, which receiving client of said at least one receiving client has already received the identification referring to said message, and
• delivering the identification referring to the message to such receiving client that has not received the identification referring to said message and not to deliver the identification referring to said message to such receiving client that has received the identification referring to said message;
• retrieve the message on the basis of the identification to said at least one receiving client, and
• automatically display the web content pointed to by the link in the message without storing the web content in the message.

A non-transitory computer program product for a messaging system in a web-based social community, said computer program product comprising instructions being configured, when run on a computer, to:

• receive a message sharing request from a sending client with at least one receiving client,
• share a message comprising at least a link to a web content with said at least one receiving client, wherein said message is assigned an identification,
• store tracking information relating to said at least one receiving client for the message,
• and as a response to said message sharing request, sharing the message by:
• determining by means of the tracking information which receiving client of said at least one receiving client has already received the identification referring to said message, and
• delivering the identification referring to said message to such receiving client that has not yet received the identification referring to said message, and not delivering the identification referring to said message to such receiving client that has received the identification referring to said message,
• retrieving the message on the basis of the identification from the messenger server to said at least one receiving client, and
• automatically displaying the web content in the message without storing the web content in the message.