Method, apparatus and system for social networking

An interaction system comprising:

• a server;
• a plurality of mobile devices communicatively coupled to the server over a network, each mobile device of the plurality of mobile devices configured to store a plurality of user profiles, each user profile comprising a plurality of attributes, and corresponding to a profile schema;
• and
• the server configured to:
• obtain, from a first device of the plurality of mobile devices, a first user profile corresponding to a first profile schema;
• obtain, from a second device of the plurality of mobile devices, a second user profile that is determined to correspond to the same, first profile schema;
• determine that the first and second devices of the plurality of mobile devices is within a first geographical service area;
• compute a conceptual distance between the first and second devices of the plurality of mobile devices based at least in part on the first and second user profiles;
• cause the first device to render a social map comprising the computed conceptual distance between the first and second devices when the conceptual distance is determined to be within a predetermined threshold;
• and
• provide a service to the first and second devices of the plurality of mobile devices based at least in part on the conceptual distance.