System and method for social data mining that learns from a dynamic taxonomy
AssigneeeBay Inc.
InventorsSudha Jamthe, Zih-Hao Lin
Life of this patent
Estimating the term…
Abstract
A system, method and article of manufacture that selects at least keyword from a taxonomy of a publication system; used the at least one keyword for performing data mining of a social network to detect conversations relating to products; compared elements of the conversations with functions of the publication system; and responsive to comparing, uses the elements of the conversation to change the taxonomy or the offering of products on the publication system. The conversations comprise posts relating to a product, the functions of the publication system comprise searches relating to the product, and changing the taxonomy comprises adding a category to the taxonomy.
Claims21
A system comprising:
- at least one hardware processor configured to include:
- a selection module to select one or more keywords from a taxonomy of a publication system;
- a data mining module to use one or more keywords to perform data mining of user communications on a social network to detect user conversations relating to products;
- a collection module to compare a number of user conversations on the social network that relate to a specific product with a number of searches of the publication system for the specific product;
- a detection module to detect that the number of user conversations that relate to the specific product is substantially higher than the number of searches of the publication system for the specific product;
- and
- a database module responsive to the detecting, to change the taxonomy of the publication system and to offer the specific product on the publication system.
A computer implemented method comprising:
- selecting, one or more keywords from a taxonomy of a publication system;
- using the one or more keywords for performing data mining of user communications on a social network to detect user conversations relating to products;
- comparing, by at least one computer processor, a number of the user conversations on the social network that relate to a specific product with a number of searches of the publication system for the specific product;
- and
- responsive to the comparing, detecting that the number of user conversations that relate to the specific product is substantially higher than the number of searches of the publication system for the specific product, and changing the taxonomy of the publication system and offering the specific product on the publication system.
A machine-readable storage device having embedded therein a set of instructions which, when executed by a machine, causes execution of operations comprising:
- selecting one or more keywords from a taxonomy of a publication system;
- using the one or more keywords for performing data mining of user communications on a social network to detect user conversations that relate to products;
- comparing a number of user conversations on the social network relating to a specific product with a number of searches of the publication system for the specific product;
- and
- responsive to the comparing, detecting that the number of conversations relating to the specific product is substantially higher than the number of searches of the publication system for the specific product, changing the taxonomy of the publication system and offering the specific product on the publication system.
A system comprising:
- at least one hardware processor configured to include:
- a selection module to select one or more keywords from a taxonomy of a publication system, the one or more keywords identifying a product in the taxonomy;
- a data mining module to use the one or more keywords for performing data mining of user communications on a social network to detect user conversations that relate to the product, the conversations comprising posting messages on the social network that indicate an interest of a subset of the users of the social network to buy the product or to sell the product;
- a collection module to determine user conversations that indicate a propensity to buy the product or user conversations that indicate a propensity to sell the product;
- and
- a database module responsive to the determining the user conversations to use one of the conversations to promote the product for buying or selling on the publication system.
Dependencies are inferred from the claim text.