Web page customization based on expertise level of a user

A method for customizing a Web page in a first Web site based on a User's expertise level, comprising the steps of:

• a) the first Web site receiving a selection from the User to view the Web page, wherein the Web page has a first topic and a second topic;
• b) the first Web site associating a score with a first expertise level of the User for the first topic based on User related data for the first topic, wherein the User related data was gathered from a second Web site that has accessible data regarding the User;
• c) the first Web site designing and customizing the Web page using the score of the first expertise level of the User for the first topic;
• and
• d) the first Web site transmitting the Web page to the User.

A method for customizing a Web page in a Web site based on a User's expertise level, comprising the steps of:

• a) the Web site receiving a selection from the User to view the Web page, wherein the Web page has a first topic and a second topic;
• b) the Web site associating a first score with a first expertise level of the User for the first topic based on User related data for the first topic and a second score with a second expertise level of the User for the second topic based on User related data for the second topic;
• and
• c) the Web site selecting a product to display for the User to purchase based on the first and the second score associated with the first and the second expertise level of the User for the first and the second topic.

A method for customizing a Web page on a Web site based on a dynamic expertise level of a User, comprising the steps of:

• a) the Web site receiving a request for a first visit to the Web site from the User to view the Web page having a topic;
• b) the Web site associating a score with an expertise level of the User for the topic based on a first User related data for the topic during the first visit;
• c) the Web site customizing and transmitting the Web page to the User based on the score associated with the expertise level of the User for the topic during the first visit;
• d) the Web site receiving a request for a second visit to the Web site from the User to view the Web page;
• e) the Web site associating a subsequent score with the expertise level of the User for the topic based on a second User related data for the topic during the second visit, wherein the second User related data comprises data gathered at the first visit and at the second visit to the Web site;
• and
• f) the Web site customizing and transmitting the Web page to the User based on the subsequent score associated with the expertise level.

A method for a client application to receive information from a server, comprising the steps of:

• a) the client application selecting information from the server, wherein the information has at least a first topic;
• b) the client application receiving the information from the server;
• c) the client application associating a score with a first expertise level of the User for the first topic based on User related data for the first topic, wherein the expertise level of the User for the first topic is self declared by the User;
• d) the client application customizing the format of the information based on the score of the first expertise level of the User for the first topic;
• and
• e) the client application displaying the customized information to the User.