System and method for culture mapping

A system for culture mapping and intelligence, comprising

• a computer having a microprocessor in communication with a selected data source for receiving data including unstructured words and phrases collected from a plurality of user account profiles associated with at least one networked computer, generating a list of monitored user accounts based on a user query relative to a topic of interest, and processing the unstructured words and phrases data collected from the monitored user accounts using semiotic analysis to associate a behavior archetype based on the user account profiles;
• and
• a display in communication with the computer that maps the user account on a cultural segmentation map relative to first and second behavior continuums based on a relationship of user to self and a relationship of user to society.

A system for culture mapping and visualization, comprising:

• a computer configured to display a user interface to prompt a user to enter a user query relative to a topic of interest, select at least one data source containing unstructured data including words and phrases from a plurality of computers communicating over the internet, electronically receive data from the at least one data source, generate a list of monitored user accounts residing on the at least one data source, querying the data source to identify user account profile data comprising unstructured user data including words and phrases, processing the profile data to map the user account relative to a behavior archetype based on the profile data, and generate a data visualization of the user account relative to first and second behavior continuums of behavior archetypes, the data visualization including a first axis representing a relationship of user to self and a second axis representing a relationship of user to society.