Gift card mall in the home

A gift card and advertising form, comprising a unitary single-sheet form comprising a plurality of separable pieces, wherein the plurality of separable pieces comprises:

• a plurality of non-activated gift cards to be activated using a code that is customizable, a gift envelope, and an optional correspondence piece;
• wherein one or more pieces of the form comprises printed information and wherein the printed information comprises advertising;
• wherein the code is associated with a gift card account after the plurality of non-activated gift cards is manufactured and during activation to create at least one activated gift card;
• wherein the code is assignable to the gift card subsequent to manufacturing to permit variable imprinting of custom codes.

A gift card publication comprising, a plurality of unitary single-sheet forms, each form comprising a plurality of separable pieces, wherein the plurality of separable pieces comprises:

• a plurality of non-activated gift cards to be activated using a code that is customizable, a gift envelope, and an optional correspondence piece;
• wherein one or more pieces of the form comprises printed information wherein the printed information comprises advertising;
• and wherein the plurality of forms are attached together at a binding so as to form a publication;
• wherein the code is associated with a gift card account after the plurality of unitary single-sheet forms is manufactured to create at least one activated gift card;
• wherein the code is assignable to the gift card subsequent to manufacturing to permit variable imprinting of customer codes.

A method of distributing gift cards to be activated using an activation system and advertising, the activation system being manipulable via a computer connected to the Internet, the method being at least partially performable using the activation system, the method comprising the steps of:

• (a) creating a unitary single-sheet form comprising a plurality of separable pieces, wherein the plurality of separable pieces comprises:
• a plurality of non-activated gift cards, a gift envelope, and an optional correspondence piece;
• wherein one or more pieces of the form comprises printed information and wherein the printed information comprises advertising;
• (b) creating a publication package;
• (c) delivering the publication package to a gift giver;
• (d) using the activation system, activating at least one of the plurality of non-activated gift cards after the publication package is created using a code that customizable by the gift giver so as to create at least one activated gift card, the at least one activated gift card being associated with an account when the gift card is activated;
• (e) inserting and sealing the at least one activated gift card, and optionally the optional correspondence piece, into the gift envelope to create a gift card package;
• (f) delivering the gift card package to a gift recipient selected by the gift giver;
• and
• (g) providing a redemption system operable by the gift recipient using the computer over the Internet whereby the gift recipient can redeem the at least one activated gift card enclosed in the gift card package;
• wherein the code is assignable to the gift card subsequent to manufacturing to permit variable imprinting of custom codes.