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US 9,002,732 B2Granted
Keeping popular advertisements active
AssigneeeBay Inc.
InventorSergey Petrov
Life of this patent
Estimating the term…
Abstract
A computerized method and system for keeping popular advertisements active are provided. Example embodiments may include identifying one or more expiring online content from a plurality of online contents. A popularity of the one or more expiring online content may be determined; and an expiration date of the one or more expiring online content may be extended based on the popularity.
Claims1
A method comprising:
- identifying at least one expiring online content from a plurality of online contents;
- determining popularity of the at least one expiring online content, the popularity based on a first popularity factor and a second popularity factor, wherein the first popularity factor is a number of direct views of the content by users in a predetermined time interval and the second popularity factor is a number of references to the content by search engines in the predetermined time interval;
- using one or more processors to calculate an extension time based on an algorithm that defines the extension time as a function of the popularity;
- and
- extending an expiration date of the at least one expiring online content by the extension time.
2 more elements
Dependencies are inferred from the claim text.