Identifier-based coupon distribution

A non-transitory computer-readable media storing one or more instructions that, when executed by one or more computing devices, cause:

• receiving, at a first server, a first request from a client device to provide the client device with a coupon for a consumer product associated with a first identifier decoded from a signal detected by the client device from the consumer product;
• responsive to the first request, the first server returning media to the client device,
• requiring a user of the client device to participate in a prerequisite activity involving the media before distributing the coupon;
• receiving, at a coupon server from the client device:
• identification data associated with a user of the client device, and a second request for the coupon server to distribute a coupon for the consumer product associated with the first identifier to the user;
• the coupon server identifying a specific coupon for the consumer product based on the first identifier;
• the coupon server verifying participation in the prerequisite activity involving the media using the client device,
• the coupon server distributing the coupon for the consumer product by performing at least one of:
• storing a digital coupon in an account associated with the user;
• and sending a message to the user with instructions for generating a coupon;
• the coupon server returning to the client device, for display at the client device, information about the distributed coupon.