Advertising based on widgets

A method comprising facilitating a processing of and/or processing (1) data and/or (2) information and/or (3) at least one signal, the (1) data and/or (2) information and/or (3) at least one signal based, at least in part, on the following:

• receipt of an advertisement;
• at least one determination, by a processor, to transmit the advertisement to a user through an advertisement widget;
• receipt of a request from the user for additional information associated with the advertisement;
• in response to the request, at least one determination to request and receipt of the additional information from the advertiser, wherein the privacy of private information associated with the user is maintained when requesting the additional information;
• and
• at least one determination to transmit the additional information to the user.

A method comprising facilitating a processing of and/or processing (1) data and/or (2) information and/or (3) at least one signal, the (1) data and/or (2) information and/or (3) at least one signal based, at least in part, on the following:

• receipt of a request from a user to communicate with an advertiser associated with an advertisement;
• at least one determination, by a processor, to transmit the user's communication request to a widget stored on a device associated with the advertiser;
• in response to the user's communication request, receipt of a request from the advertiser to communicate with the user;
• and
• at least one determination to establish a network connection between the user and the advertiser.

An apparatus comprising:

• at least one processor;
• and
• at least one memory including computer program code for one or more programs,
• the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to at least process and/or facilitate a processing of at least one result of:
• receipt of a widget from a content server;
• at least one determination to display, at least in part, the widget in a dashboard;
• receipt of a first advertisement from the content server;
• at least one determination to display, at least in part the first advertisement in the widget;
• at least one determination to transmit, at least in part, user profile information to a database, wherein the user profile information includes a list of widgets running on the mobile terminal;
• and
• receipt of a second advertisement from the content server based on the user profile information.

An apparatus comprising:

• at least one processor;
• and
• at least one memory including computer program code for one or more programs,
• the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to at least process and/or facilitate a processing of at least one result of:
• receipt of an advertisement from an advertiser;
• identification of one or more attributes of the advertisement, wherein the one or more attributes are used to target users;
• at least one determination to segment a user population into a plurality of groups based on the identified one or more attributes of the advertisement and information associated with a widget collection stored on a mobile terminal of each user in the user population;
• and
• at least one determination to select at least one group from the plurality of groups for receiving the advertisement.