Brand detection in audiovisual media
AssigneeMicrosoft Technology Licensing, LLC
InventorsPraveen Kumar Vemparala, Michael G. Lucero, Richard D. Prologo, Jason S. White, David S. Alles, Enrique de la Garza, Virginia M. Musante, Eitan Sharon, Saleel Sathe
Life of this patent
Estimating the term…
Abstract
This document describes techniques and apparatuses enabling brand detection in audiovisual media. The techniques detect a brand exposed within audiovisual media, such as a name or logo for a product or service, and based on this brand, present a brand advertisement or enable selection of an interactive experience that is associated with the brand. By so doing, marketers enable viewers to quickly and easily learn more about the product or service.
Claims20
One or more computer-readable storage devices having instructions stored thereon that, responsive to execution by one or more computer processors, perform operations comprising:
- detecting a brand within audiovisual media that has or is going to be broadcast, the detecting comprising:
- recognizing an audio or visual aspect within the audiovisual media;
- and
- identifying the brand from one or more brands by comparing the audio or visual aspect to audio or visual fingerprints associated with the one or more brands;
- and
- causing presentation, within the audiovisual media, of an advertisement associated with the brand or an indication of a selectable interactive experience associated with the brand.
A computing device comprising:
- a display;
- one or more computer processors;
- and
- one or more computer-readable storage media having instructions stored thereon that, responsive to execution by the one or more computer processors, perform operations comprising:
- receiving an advertisement that is within an audiovisual media program;
- detecting an audio or visual fingerprint in the advertisement, the audio or visual fingerprint based on a brand detected within a previous iteration of the advertisement;
- presenting, on the display, an indication of a selectable interactive experience based on the audio or visual fingerprint associated with the brand;
- receiving selection of the selectable interactive experience;
- and
- presenting the interactive experience.
A computing device comprising:
- a display;
- one or more computer processors;
- and
- one or more computer-readable storage media having instructions stored thereon that, responsive to execution by the one or more computer processors, perform operations comprising:
- detecting a brand within an audiovisual media program using voice or object recognition of audio or visual aspects in the audiovisual media, the detecting including identifying the brand from one or more brands by comparing the audio or visual aspect to audio or visual fingerprints associated with the one or more brands;
- presenting, on the display and at a point of the audiovisual media program allocated for presentation of advertisements, an advertisement associated with the brand and an indication that an interactive experience associated with the brand can be selected;
- and
- responsive to selection of the interactive experience, causing presentation of the interactive experience associated with the brand.
Dependencies are inferred from the claim text.