Targeted online, telephone and television advertisements based on cross-service subscriber profile
AssigneeAT&T Intellectual Property I, L.P.
InventorsDavid Small, Canhui Ou, Raghvendra Savoor, Stephen Sposato
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Abstract
A method is disclosed for monitoring data packet traffic in a communication network for at least two of a plurality of subscriber devices associated with a subscriber; developing a holistic subscriber profile for the subscriber based on the monitored data packet traffic; selecting advertisement data for a current one of the plurality of subscriber devices based on the holistic subscriber profile and sending the selected advertising data to the current subscriber device. A system is disclosed for performing the method. A data structure is disclosed for use in performing the method.
Claims20
A non-transitory computer readable storage medium, having a computer program stored therein, the computer program comprising:
- instructions to divide a plurality of holistic profiles data for a plurality of subscribers into a quantity, K advertising groups, based on the holistic profiles data for the plurality of subscribers;
- instructions to replicate a quantity, N internet protocol television channels K times;
- instructions to assign a new and unique channel number for each N channel number for each replicated channel in each of the K advertising groups;
- and
- instructions to map each of the N channel numbers to the new and unique channel number at a set top box when a subscriber selects one of the N channel numbers, wherein each of the N channel numbers is the same in each of the K advertising groups, and wherein each of the N channel numbers is mapped to a different new channel number in each of the K advertising groups.
A computer implemented method for sending advertising data comprising:
- dividing a plurality of holistic profiles data for a plurality of subscribers into a quantity, K advertising groups, based on the holistic profiles data for the plurality of subscribers;
- replicating a quantity, N internet protocol television channels K times;
- assigning a new and unique channel number for each N channel number for each replicated channel in each of the K advertising groups;
- and
- mapping each of the N channel numbers to the new and unique channel number at a set top box when a subscriber selects one of the N channel numbers, wherein each of the N channel numbers is the same in each of the K advertising groups, and wherein each of the N channel numbers is mapped to a different new channel number in each of the K advertising groups.
Dependencies are inferred from the claim text.