Advertisement insertion decisions for set top box management of advertisements

A method of inserting local ad assets within an ad avail in a video stream at a client device, the method comprising the steps of:

• (a) receiving a plurality of ad assets at the client device;
• (b) receiving at the client device a list of groups to which the client device is assigned;
• (c) receiving at the client device a decision matrix including an ordered list of decisions, each decision setting forth identification of a group and representing an ad asset, the ad assets periodically ranked for each group in the list of groups in the decision matrix;
• (d) receiving the video stream;
• (e) determining a splice-coming point in the video stream in advance of a coming ad avail in the video stream;
• (f) selecting an ad asset from the decision matrix received in said step (c), the selection including the steps of:
• (i) checking whether an ad asset satisfies a fatigue condition setting how frequently an ad asset may be selected for insertion in an ad avail,
• (ii) checking whether an ad asset satisfies a longevity value setting a time period during which an ad avail may be selected for insertion in an ad avail,
• (iii) checking whether an ad asset is stored on client device,
• (iv) selecting for insertion the highest ranked ad asset for the group of the client device which satisfies the check in steps (i), (ii) and (iii), and selecting a default ad for insertion if no ranked ad asset for the group of the client device satisfies the check in steps (i), (ii) and (iii),
• (g) splicing the selected ad asset in the ad avail of the video stream.