Profile data management

A computer system comprising:

• one or more hardware processors in communication with a computer readable medium storing software modules including instructions that are executable by the one or more hardware processors, the software modules including at least:
• a user interface module configured to access user profile data from an electronic data store in response to a request from a requestor for said user profile data, wherein said user interface module identifies said requestor and provides at least a portion of said user profile data to said requestor based on the identity of said requestor;
• a data modification module configured to receive one or more updates to the user profile data from said requestor;
• and
• a reliability index determination module configured to determine a reliability index associated with each of the received one or more updates,
• wherein said data modification module stores said one or more updates and respective determined reliability indices to said electronic data store.

Non-transitory computer storage having stored thereon a computer program that instructs a computer system to manage user profile data by at least:

• storing profile data associated with a primary user in an electronic data store accessible over a computer network;
• providing an electronic user profile to a plurality of secondary users, wherein the electronic user profile is provided over the computer network, and wherein the electronic user profile is populated with at least portions of the profile data associated the primary user and stored in the electronic data store;
• receiving one or more updates to the electronic user profile, each update provided by one of the plurality of secondary users;
• analyzing the one or more updates received from the plurality of secondary users to determine a reliability of each of the one or more updates;
• and
• updating, in the electronic data store, the profile data associated with the primary user to include updates to reliability indices of respective profile data items in view of the determined reliabilities of the profile data items.