Application manager for digital television receiver for managing interactive applications of various types

An application manager system for a digital television receiver apparatus, for managing interactive applications for execution on the digital television apparatus, comprising:

• a) a first type of application that has been downloaded and installed into the digital television receiver apparatus by a user from a suitable bidirectional transmission channel;
• b) a second type of application that has been embedded in the digital television receiver apparatus by a manufacturer of the digital television receiver apparatus;
• c) a third type of application that has been downloaded from a broadcast digital television signal, wherein
• i) the third type of application has been installed in the digital television receiver apparatus by a digital television broadcaster, and further comprising means for allowing the digital television broadcaster to automatically download, install, and remove the third type of application in the digital television receiver apparatus, and
• ii) the third type of application that is removed from the digital television receiver apparatus was previously installed by the digital television broadcaster;
• and
• d) a user interface that comprises
• i) a quick access menu for listing and launching those of the three types of applications that are related to a currently tuned digital television broadcaster, thereby providing a privileged access to those of the three types of applications that are related to a currently tuned digital television broadcaster, and
• ii) a second level menu, accessible from the quick access menu, for listing and launching applications selected from the group consisting of the first type of application, the second type of application, and combinations thereof, and for allowing a user to download, install, or remove the first type of application.