System and method for controlling access within an enterprise to information associated with recipients of an electronic messaging campaign

A computer-implemented method for controlling access to recipient information in electronic marketing campaigns within an enterprise wherein the enterprise includes hierarchically structured Business Units having an enterprise level Business Unit at the highest level and a plurality of second level Business Units, the method comprising:

• storing to computer-readable memory that is accessible only by an enterprise level device an All Recipients list of recipients of electronic message campaigns of all Business units of the enterprise, wherein recipient information is associated with each recipient and each recipient is associated with one or more attributes;
• assigning, by a server communicatively coupled to an enterprise system and a plurality of recipient devices via a computer network, an enterprise account to the enterprise system and generating, by the server, a user interface presented to the enterprise level device via the computer network upon authenticating the enterprise account, the interface being configured to allow a user of the enterprise level device to maintain a recipient list for all recipients of electronic messages associated with one or more electronic marketing campaigns from any enterprise Business Unit which recipient list includes information regarding each recipient, the user interface being further configured to allow a user of the enterprise level device to access the memory and determine which recipients of the All Recipients list is to be sent to each of the plurality of second level devices based at least in part on the one or more attributes with which each recipient is associated, and the user interface being further configured to allow the enterprise level device to authorize each of a plurality of second level devices to design and send electronic messages via the network to a subset of the plurality of recipients;
• and
• generating, by an electronic message engine communicatively coupled via the server and the network to the enterprise system, electronic messages within a message campaign for sending to the subset of recipients.