Systems, computer program products, and methods for generating custom web pages for mobile device

A method, comprising:

• receiving, by a custom web page development server having a processor, an incoming request for a web page from a requesting mobile device;
• identifying, by the custom web page development server, a device type associated with the requesting mobile device;
• and
• determining, by the custom web page development server, an applicable group of a plurality of groups stored in an information store based on the device type of the requesting mobile device, wherein the plurality of groups includes a default group for use in connection with any requesting mobile device that is not assigned to another group of the plurality of groups, and the determining comprises determining the default group when the requesting device is not assigned to another group in the information store.

A computer-readable storage device comprising computer-executable instructions that, when executed by a processor, cause the processor to perform operations comprising:

• receiving an incoming request for a web page from a requesting mobile device;
• identifying a device type associated with the requesting mobile device;
• and
• determining an applicable group of a plurality of groups stored in an information store based on the device type of the requesting mobile device, wherein the plurality of groups includes a default group for use in connection with any requesting mobile device that is not assigned to another group of the plurality of groups, and the determining comprises determining the default group when the particular requesting device is not assigned to another group in the information store.