Enhancing the content and structure of a corpus of content

A system for enhancing content, comprising:

• a processor configured to:
• receive a website comprising a plurality of pages;
• categorize a page of the website that satisfies a threshold crawl frequency as a hub page and a page that does not satisfy the threshold crawl frequency as a deep page;
• automatically identify a set of relevant content associated with a given hub page including by:
• expanding content of the hub page by identifying substitutable terms and expressions for existing content of the hub page,
• matching the expanded content of the hub page with a set of search properties, and
• including in the set of relevant content at least a portion of the expanded content that matches the set of search properties based on a relaxed matching in which a match is considered satisfied when at least a partial or semantic match is identified, that is already present on one or more deep pages of the website, and that does not already appear in the existing content of the hub page;
• and
• automatically apply a set of modifications to the given hub page to incorporate at least a subset of the identified set of relevant content into the hub page including publishing at least some of the relevant content via a dynamic widget integrated in the hub page;
• and
• a memory coupled to the processor and configured to provide instructions to the processor.

A computer program product for enhancing content, the computer program product being embodied in a non-transitory computer readable storage medium and comprising computer instructions for:

• receiving a website comprising a plurality of pages;
• categorizing a page of the website that satisfies a threshold crawl frequency as a hub page and a page that does not satisfy the threshold crawl frequency as a deep page;
• automatically identifying a set of relevant content associated with a given hub page including by:
• expanding content of the hub page by identifying substitutable terms and expressions for existing content of the hub page,
• matching the expanded content of the hub page with a set of search properties, and
• including in the set of relevant content at least a portion of the expanded content that matches the set of search properties based on a relaxed matching in which a match is considered satisfied when at least a partial or semantic match is identified, that is already present on one or more deep pages of the website, and that does not already appear in the existing content of the hub page;
• and
• automatically applying a set of modifications to the given hub page to incorporate at least a subset of the identified set of relevant content into the hub page including publishing at least some of the relevant content via a dynamic widget integrated in the hub page.