Method for accessing goods or services following an action performed by a viewer of broadcast program content

A method for accessing goods or services following at least one action performed by a viewer of program content broadcast from a broadcast provider to a plurality of receiving devices, the broadcast program content being received by a multimedia unit accessible to a plurality of viewers, said viewer being one from the plurality of viewers and having a mobile communication device and a viewer identifier, said multimedia unit being connected to a server, said server having for each viewer identifier a credit log and at least one mobile communication number corresponding to said viewer's mobile communication device, said method comprising the following steps:

• receiving, by the multimedia unit, personalized data entered by the viewer;
• selecting, by the multimedia unit, the viewer identifier corresponding to said personalized data;
• receiving a broadcast signal on the multimedia unit via a broadcast channel, said broadcast signal comprising at least said broadcast program content and a trigger, said trigger comprising at least one trigger parameter and being related to said broadcast program content;
• extracting, by the multimedia unit, said broadcast program content and said trigger from the broadcast signal;
• upon extraction of said trigger, activating a customized application inviting a response from the viewer, said response being specific to said customization;
• receiving, by the multimedia unit, the viewer's response;
• authenticating, by the multimedia unit, the viewer's response with respect to said customization;
• recording, by the multimedia unit, the viewer's response to create a record comprising all or part of the trigger parameter and the viewer identifier;
• transferring the record to the server, said server being remote from the multimedia unit;
• updating a credit log on the server, said credit log pertaining to said viewer identifier, said update being based at least on all or part of the transferred record;
• generating, at the server, an authenticated message comprising at least a datum relative to all or part of said credit log;
• displaying said authenticated message on the mobile communication device, said authenticated message being the result of a communication between the server and the mobile communication device using the mobile communication number associated with the viewer identifier, said communication being related to all or part of the credit log;
• presenting said authenticated message to a vendor in order to gain said access to goods or services;
• decoding of said authenticated message by the vendor;
• completing an act whereby in exchange for the access to goods or services, said vendor transmits an order to the server, said order comprising data relative to the decoded authenticated message;
• retrieving the viewer identifier associated with the decoded authenticated message;
• and
• adjusting, on the server, the credit log corresponding to the viewer identifier to reflect the result of the completed act.