Camera apparatus

A method of implementing a camera apparatus using a wireless communication device (10) incorporating computing hardware (20) coupled to a data memory (30), to a wireless communication interface (50) for communicating data from and to the wireless communication device (10), to a graphical user interface (40) for receiving user input, and to an optical imaging sensor (60) for receiving captured image data therefrom, wherein the computing hardware (10) is operable to execute one or more software applications (200) for enabling the optical imaging sensor (60) to capture one or more images, and for storing corresponding image data in the data memory (30) and/or for communicating the corresponding image data from the wireless communication device (10) via its wireless communication interface (50), wherein the wireless communication device (10) has an elongate external enclosure having a longest dimension (L) defining a direction of a corresponding elongate axis (110) for the wireless communication device (10), and wherein the method further includes:

• (a) employing the one or more software applications (200) to enable the wireless communication device (10) to capture images when the wireless communication device (10) is operated by its user such that the elongate axis (110) is orientated in substantially an upward direction, wherein the one or more software applications (200) are employed to cause the computing hardware (20) to select sub-portions (230) of captured images (220) provided from the optical imaging sensor (60) and to generate corresponding rotated versions (240) of the selected sub-portions to generate image data for storing in the data memory (30) and/or for communicating via the wireless communication interface (50);
• and
• (b) employing the one or more software applications (200) to enable the wireless communication device (10) to capture the one or more images as one or more video clips (255) in response to the user providing tactile input at an active region the graphical user interface (40), wherein each video clip (255) is of short duration (D) and is a self-contained temporal sequence of images.