Systems and methods for registering advertisement viewing
AssigneeElwha LLC
InventorsRoderick A. Hyde, Andrew Forsyth Glew, Lowell L. Wood, Jr.
Life of this patent
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Abstract
An apparatus for identifying active access, by a viewer, of a source containing an advertisement includes a video capture device for recording user interaction in an area and a video processor electrically coupled to the video capture device. The video processor is configured to analyze the video obtained by the video capture device. The video process analysis includes identification of active access, by the viewer, of the source containing the advertisement. The source is electrically decoupled from the video capture device.
Claims39
An apparatus for identifying active access, by a viewer, of a source containing an advertisement, the apparatus comprising:
- a video capture device for recording user interaction in an area on a video;
- and
- a video processor electrically coupled to the video capture device, the video processor configured to analyze the video obtained by the video capture device, the video obtained by the video capture device including an image of one of the advertisement and the source containing the advertisement, wherein the video processor analysis includes identification of active access, by the viewer, of the source containing the advertisement, wherein the source containing the advertisement is electrically decoupled from the video capture device, and wherein the analysis further includes identification from the image of the one of the advertisement and the source containing the advertisement included in the video obtained by the video capture device of at least one of the advertisement and the source containing the advertisement, wherein the identification of active access is signaled at least partially by the viewer touching the source and wherein the video processor analysis includes identifying information about the active access of the advertisement.
A system for identifying active access of a source containing an advertisement, the system comprising:
- a video footage database providing access to a video file, the video file obtained from a video capture device having a vantage of a source of advertising content, the source electrically decoupled from the video capture device, the video obtained by the video capture device including an image of one of the advertisement and the source containing the advertisement;
- and
- a processor coupled to the video footage database, the processor configured to analyze the video file in the video footage database and to identify active access, by a viewer, of the source, wherein the analysis further includes identification from the image of the one of the advertisement and the source containing the advertisement included in the video obtained by the video capture device of at least one of the advertisement and the source containing the advertisement, wherein the identification of active access is signaled, at least in part, by the viewer touching the source and wherein the video processor analysis includes identifying information about the active access of the advertisement.
A computer program product comprising computer readable code stored on a tangible storage medium, the computer readable code forming a computer program executable by a computer for identifying active access, by a viewer, of a source containing an advertisement, the computer program comprising,
- computer code for obtaining video footage from a video capture device positioned to have a field of view inclusive of the source, the video footage obtained by the video capture device including an image of one of the advertisement and the source containing the advertisement;
- computer code for processing the video footage to identify active access of the source by the viewer and to identify from the image of the one of the advertisement and the source containing the advertisement included in the video obtained by the video capture device at least one of the advertisement and the source containing the advertisement, wherein the identification of active access is signaled, at least in part, by the viewer touching the source and wherein processing the video footage includes identifying information about the active access of the advertisement;
- and computer code for causing storage of information associated with identification of active access of the source by the viewer on a storage device.
Dependencies are inferred from the claim text.