Liquid crystal display device

A liquid crystal display device comprising:

• a plurality of gate lines and a plurality of data lines arranged on a substrate;
• a data driver configured to apply data voltages to the data lines;
• and
• a gamma generator configured to apply a plurality of gamma voltages to the data driver,
• wherein each data line of the plurality of data lines receives a data voltage which has an inverted polarity with respect to the data voltages applied to the adjacent data lines thereto,
• wherein the data voltage supplied to each data line is inverted n (n is a natural number) times in polarity for every frame, and is over-driven for the gate lines, where polarity inversions occur,
• wherein the data line receives the data voltage which has an inverted polarity to those of data voltages on the adjacent data lines thereto, is inverted n times in polarity for every frame, and is over-driven for the gate lines opposite to time points of the polarity inversions,
• wherein the gamma generator includes:
• a gamma reference voltage generation portion configured to derive a plurality of gamma reference voltages from a supply voltage applied from a power supplier;
• and
• a gamma voltage generation portion configured to generate the gamma voltages using the gamma reference voltages generated in the gamma reference voltage generation portion,
• wherein the gamma reference voltage generation portion includes:
• a resistor portion configured to generate the plurality of gamma reference voltages by voltage-dividing the supply voltage;
• and
• a gamma reference voltage selector serially connected to the resistor portion and configured to generate a most significant gamma reference voltage,
• wherein the gamma reference voltage selector adjusts a voltage level of the most significant gamma reference voltage and selects voltage levels of the plural gamma reference voltage generated in the resistor portion,
• wherein the gamma reference voltage selector enables not only the most significant gamma reference voltage to selectively have one of a low voltage level and a high voltage level, but also the gamma reference voltages generated in the resistor portion to selectively have one of normal voltage levels and relatively high voltage levels to the normal voltage levels,
• wherein the resistor portion includes a plurality of resistors each connected between a plurality of nodes,
• wherein a voltage on a node close to the gamma reference voltage selector among the nodes within each resistor portion is used as a gamma reference voltage, when the gamma reference voltage is set to be the relatively high voltage levels, and
• wherein a voltage on a node remote from the gamma reference voltage selector among the nodes within each resistor portion is used as a gamma reference voltage, when the gamma reference voltage is set to be the normal voltage levels.