Liquid crystal display device including drive section for controlling timing of pixel switching elements, driving method of the same and electronic equipment

A driving method of a liquid crystal display device, the liquid crystal display device including, for each pixel, a first switching element provided in common for a plurality of subpixels making up a pixel, the first switching element having a first end connected to a signal line and a plurality of second switching elements one provided for each subpixel, each of the plurality of second switching elements being connected between the pixel electrode of one of the plurality of subpixels and a second end of the first switching element, each of the plurality of subpixels including a capacitive element, and the first switching element having no direct connection to the capacitive element of each of the plurality of subpixels, the driving method comprising:

• turning on and off the plurality of second switching elements in sequence during an on period of the first switching element;
• and
• turning off the second switching element that turns on last in sequence first, and then turning off the first switching element after the last second switching element turns off and a given period of the time elapses such that the condition affecting the plurality of subpixels due to coupling through parasitic capacitance at the control electrode of the switching elements is the same for the plurality of subpixels,
• wherein amounts of electric charge held in the capacitive elements for each of the plurality of subpixels are not increased in a period after the last second switching element is turned off until the first switching element is turned off.

An electronic equipment having a liquid crystal display device, the liquid crystal display device comprising:

• for each pixel, a first switching element provided in common for a plurality of subpixels making up a pixel, the first switching element having a first end connected to a signal line;
• for each pixel, a plurality of second switching elements one provided for each subpixel, each of the plurality of second switching elements being connected between the pixel electrode of one of the plurality of subpixels and a second end of the first switching element;
• and
• a drive section configured to turn on and off the plurality of second switching elements in sequence during an on period of the first switching element and turn off the second switching element that turns on last in sequence first, and then turn off the first switching element after the last second switching element turns off and a given period of the time elapses such that the condition affecting the plurality of subpixels due to coupling through parasitic capacitance at the control electrode of the switching elements is the same for the plurality of subpixels,
• wherein each of the plurality of subpixels includes a capacitive element, and the first switching element has no direct connection to the capacitive element of each of the plurality of subpixels, and
• wherein amounts of electric charge held in the capacitive elements for each of the plurality of subpixels are not increased in a period after the last second switching element is turned off until the first switching element is turned off.