A reproducing apparatus that reproduces entertainment content comprising a movie, music, and/or a photo, the reproducing apparatus comprising:
- a reproducing processing section that reproduces sensing metadata from at least one storage medium, wherein the sensing metadata was generated using biological information measured from at least one user while the entertainment content was reproduced a first time and/or environmental information measured from the at least one user's surrounding environment while the entertainment content was reproduced the first time;
- and
- a reproducing controlling section that reproduces the entertainment content a second time different from the first time, in an enhanced reproducing mode adapted, based on the sensing metadata, to reinforce the at least one user's memory of changes of the at least one user's emotion that occurred while the entertainment content was reproduced the first time and/or the at least one user's surrounding environment that was measured while the entertainment content was reproduced the first time, wherein reproducing the entertainment content the second time in the enhanced reproducing mode comprises adjusting one or more features within the entertainment content to cause the memory to recur.