Unique process for printing multiple color indicia upon web substrates

A process for printing a web substrate, the process comprising the steps of:

• providing a contact printing system for printing X colors upon a web substrate wherein X is a whole number and X>1;
• providing said contact printing system with X−Y printing components where Y is a whole number and 0<Y<X;
• providing said printing components as gravure cylinders;
• providing each of said gravure cylinders with a plurality of discrete print elements upon a surface thereof;
• associatively connecting a first plurality of said discrete print elements with an at least one channel;
• associatively connecting a second plurality of said discrete print elements with said at least one channel, said at least one channel extending from a position external to said respective gravure cylinder to each of said first and second plurality of discrete print elements and having a single entry point at said position external to said respective gravure cylinder and a discrete exit point at each of said first and second plurality of discrete print elements;
• providing at least one fluid to said at least one channel;
• and,
• fluidly communicating said at least one fluid from each of said first and second plurality of discrete print elements onto a substrate,
• wherein a first and second portion of said at least one channel supplies said at least one fluid to each of said first and second plurality of discrete print elements, respectively.