Method and apparatus for marketing greeting cards

A display fixture for the display of greeting cards associated with one of a plurality of Sender's ID, comprising:

• a card display comprising pockets operative to hold the greeting cards, wherein the pockets are capable of displaying a portion of the greeting cards in a full-facing manner to display the full face of each greeting card;
• and a first display panel positioned generally above the tiered card display, the first display panel presenting content for identifying a Sender's ID associated with the display fixture the Sender's ID comprising an identifier for a profile defining characteristics for a segment of greeting card purchasers, each of the greeting cards associated with the Sender's ID;
• a second display panel positioned generally above the display fixture, the second display panel presenting content for identifying a Sender's ID for the greeting cards displayed in the fixture, wherein one of the first or second display panel faces outward from a back side of the display and the other first or second display panel faces outward from a front side of the display;
• wherein the display fixture is associated with one of the Sender's IDs and wherein each of the greeting cards display in the display fixture are allocated to the display fixture by matching the Sender's ID associated with the greeting card to the Sender's ID associated with the display fixture.