Augmenting a field of view

A computer implemented method for improving an experience in connection with a field of view of a local environment, comprising:

• capturing, by a device having an associated display, an image including a set of entities, the image depicting a view of an identifiable portion of a local environment;
• employing a processor for comparing an orientation, shape, or size of an environment entity included in the view depicted by the image to a corresponding-modeled entity included in a 3D geospatial model of the environment for determining a match;
• framing associated boundaries of a modeled view of the 3D geospatial model to match boundaries depicted by the view based upon the comparing;
• identifying at least one modeled object entity from a set of modeled entities included in the 3D geospatial model based on the modeled view having the associated boundaries;
• selecting additional content associated with the at least one modeled object entity, the at least one modeled object entity corresponding to an entity that is non-existent in the image;
• transforming a presentation of the captured image depicting the view of the local environment by including the additional content with the presentation;
• and
• displaying the transformed presentation of the captured image depicting the view of the local environment.

A computer implemented system that augments a view of a local environment in order to enrich an experience associated with a presentation of the view, comprising:

• an image capture device having an associated display, the image capture device further comprising:
• an interface component that receives an image that depicts a view of a local environment, the view is a specific portion of the local environment that includes a set of entities;
• a recognition component that matches an environment entity included in the view depicted by the image with a corresponding modeled entity included in a 3D geospatial model of the environment based upon an apparent orientation, shape, or size of the environment entity, the recognition component defines boundaries of a corresponding modeled view to correspond to associated boundaries of the view based upon an indication of position, an indication of direction, and a correlation between the environment entity and the corresponding modeled entity, the recognition component further identifying at least one modeled object entity from a set of modeled entities included in the 3D geospatial model based on the corresponding modeled view of the 3D geospatial model having the defined boundaries;
• and
• an augmentation component that selects additional content associated with a representation included in the at least one modeled object entity, the at least one modeled object entity corresponding to an entity that is non-existent in the image, the at least one modeled object entity including a representation of at least one of a logo, a brand, or a trademark;
• an advertisement;
• a graphical work with artistic, entertainment, or commercial value;
• a book, a compact disc (CD), a digital versatile disc (DVD), or product packaging, the interface component concurrently displays the view and presents the additional content via the associated display.