System and method for measuring the positive or negative impact of digital and social media content on intent and behavior

A computer implemented method for collecting behavioral data from a user comprising:

• collecting a user's consumption of digital content using a computer device communicatively coupled to a network, the user's consumption of digital content collected from a network interfacing unit of the computer device that scans the data within the digital content;
• determining at least one topic associated with the digital content being consumed by the user based on the data scanned by the network interfacing unit;
• presenting to the user on the computer device an initial survey associated with the at least one topic associated with the content being consumed, the initial survey including an inquiry regarding whether the user planned an action with regard to the at least one topic;
• identifying the user affirming the planned action with regard to the at least one topic based on a response to the inquiry;
• presenting to the user on the computer device, after the initial survey and in response to the user affirming the planned action with regard to the at least one topic, a follow on survey comprising at least one inquiry regarding whether the user performed the planned action;
• and
• determining an ability of the digital content to influence and cause the user to follow through on the planned action based on at least a response to the at least one inquiry regarding whether the user performed the planned action.